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Litigation is now a mainstay of American business and the
nutritional supplement industry is no exception. Because Integrated
Biomolecule is frequently called upon as a technical expert in these
matters, we get a unique view of the events leading up to the
lawsuit.
As with any industry, some of these disputes result
from the attempt by one party to take advantage of another. But our
experience is that these instances are rare. Rather, most of the
disputes we see involve well-intentioned parties, one or both of
whom made an unintentional mistake. Sadly, these mistakes were
easily avoidable, or once made, detectable and easily rectifiable
early in the process with minimal consequences. Once a product is
produced and shipped, the ramifications of a mistake can be enormous
and more than one company has gone bankrupt as a result.
We
can learn a lot from others’ misfortune. Since lawyers are busy
enough, we describe below some guidelines to follow at various
stages of a product’s production that were not observed by those who
now regret it.
Guideline
No. 1: Be knowledgeable about the material you
handle. It seems obvious that the first step in
getting the product right is to know exactly what the product is.
For example, when buying an automobile you don’t go to a dealer and
say, “I’ll take a car.” Rather, you study the various makes, models
and options to decide what you want and then you ask specifically
for it. Nutritional supplement products are no different. Some in
our industry consider supplement ingredients to be indistinguishable
commodities, but they are not; they come in various makes, models
and options, so you must be educated.
A simple example is
with the androstenedione/diol family of products. There are nine
compounds composing this group, so you have to know which of them
you want. Saying, “I’ll take 100 kilos of andro,” gives you only a
one in nine shot of getting the correct material. Even specifying
“19-Nor” is not enough, since there are four of them. (Can’t you
just see the litigation coming—you order 19-Nor, the supplier
provides 19-Nor, everyone is acting in good faith yet the product is
wrong and your customer won’t pay for it.)
For botanicals,
the concentration of a marker compound can vary widely from lot to
lot, so you must know the concentration you want. Botanical extracts
come in various concentrations, so here again you need to know which
is the right one.
A good example of the need to know is a
dispute concerning a shipment of material labeled as glucosamine
sulfate. True glucosamine sulfate, which is found naturally in the
human body, is a single chemically bonded compound of glucosamine
with a sulfate functional group. This compound is very expensive and
as a result we are not aware of any supplement company selling it.
Rather, what is sold is glucosamine as a sulfate salt, which is
properly labeled as glucosamine sulfate salt. Lately, we are seeing
a third form of this product, a dry mix of glucosamine sulfate salt
with yet more salt in the form of potassium chloride or sodium
chloride; this would correctly be labeled as glucosamine sulfate
salt salt. In the salt salt form the actual level of glucosamine
present is only about 50% by weight.
Some creative soul
mixed glucosamine hydrochloride and potassium sulfate together and
suggested that a chemical reaction occurred, resulting in
glucosamine sulfate and potassium chloride (so he could make a
glucosamine sulfate label claim). Wrong! (If these permutations
caught you by surprise you’re not alone—we found a recognizable
analytical lab that didn’t realize the differences.)
Here’s
another common mistake. Chondroitin sulfate cannot exist on its own,
but only associated with a metal ion salt (generally sodium or
calcium). This salt plus unavoidable moisture generally constitutes
between 8-20% of the product’s weight. So a 50 kilo drum of
chondroitin sulfate does not contain 50 kilos of chondroitin sulfate
at all, but at most 46 kilos and potentially a lot less, with the
balance being salt and moisture. The salt and moisture content
should be considered in the price of the material.
Once you
have the correct raw materials of good quality, the next danger zone
is the formulation process. While it sounds simple enough—mix the
materials and put them in the finished form (tablets, capsules,
etc.)—in fact it’s an exacting process subject to all of the dynamic
rules of chemistry. Every ramification of the formulation process
must be considered and accounted for or all sorts of problems may
arise (to the lawyers’ delight).
A great example involves the
chondroitin sulfate issue just described. You must know and
compensate for the percentage of salt and moisture of the
chondroitin sulfate used in manufacturing to achieve proper
formulation. Providing 100 milligrams of material simply labeled
“chondroitin sulfate” in each capsule will not achieve a label claim
of 100 milligrams of chondroitin sulfate, since at best only 92
milligrams of that material is chondroitin sulfate, with the balance
constituting salt and moisture.
Similar situations include
the amount of a desired metal ion in a chelate. When using a true
inorganic species such as zinc oxide to deliver zinc, it is fairly
straightforward to determine the zinc content as a percentage of
zinc oxide (which does not vary from lot to lot) and make the
necessary over-adjustment for the oxide component. But chelates are
not exact chemicals; they are associations of metal ions with a
counter ion and by their very nature the percentage of the desired
metal species varies from lot to lot. The only correct way to use
this material is to determine the exact metal content for each and
every lot used and make the appropriate adjustment in the
formulation.
Interaction between ingredients could destroy an
otherwise properly formulated product. A combined product of kava
kava and valerian might look good on paper but wreak havoc in a
capsule. The valerenic acid in valerian degrades the kavalactones in
kava kava, so as time passes the kavalactone level
decreases.
Everything going into a finished product must be
carefully considered before production begins and this includes
fillers and flow agents, which are routinely overlooked. Although
they are ancillary materials to the finished product, fillers and
flow agents are, nonetheless, chemical entities that affect the
finished product. Learn from the encapsulator who added a filler of
protein origin to a protein product and, low and behold, the
product’s protein level greatly exceeded its label claim. In
addition, the amino acid profile (the fundamental units that make up
the protein) of the total protein in the capsule differed from the
desired active protein, so you cannot verify that the original
protein was even used in the formulation.
And there’s the
formulator who added magnesium sterate (a common flow agent) to a
mineral product and, voila, the product’s magnesium level went out
of spec. The same happens frequently when calcium salt fillers are
added to mineral products, thereby greatly exceeding the product’s
calcium label claim.
Even the capsule material must be
considered. For example, soft gel capsules are composed of gelatin,
which is highly absorbent and can absorb components meant to remain
inside the capsule. A test of only the contents of the capsule could
result in a label claim deficiency.
Nutritional supplement
ingredients should not be considered as commodity items like grain,
but rather as chemical entities subject to specific characterization
(referred to as specifications) and the dynamic rules of chemistry.
The effects of these factors must be considered at all stages of a
product’s production. As you can see from the above examples, the
relevant information is easily understandable so you don’t need a
Ph.D. in chemistry to participate in this business, but you do need
to have that information. If you do not have the technical expertise
in-house ask your analytical lab or other outside source for
assistance. Too much is at stake to ignore this.
Guideline No. 2: Specify what you
want. Now that you know what you want you have to
specify it. You wouldn’t sign a purchase agreement merely saying
that you will pay $25,000 for a Ford, giving the dealer the option
to deliver any old Ford for that price. Rather, you would specify
the year, model, colors and options so you are sure you get exactly
what you want. The same is true for supplement ingredients. With
four versions of 19-Nor you better specify 19-Nor-4-androsten-3 b,
17b-diol if that’s what you want. Say you want the glucosamine
sulfate salt and not the salt salt and that your chondroitin sulfate
sodium salt must have a combined salt and moisture content of less
that 10%.
Tell your encapsulator you want a list of
everything (and we mean everything) that will go into the finished
product and make sure nothing on the list will adversely affect the
desired result.
Do your specifying in writing. Lawyers make
a lot of money sorting through a “he said/she said” scenario and
when there is a lack of proof the bad guy has the
advantage.
Do not accept any product, whether a raw
ingredient or finished product, without receiving a certificate of
analysis for the lot in question. It is the material’s “ticket to
admission” and your first line of defense. An acceptable certificate
will detail the material’s specifications so you can determine if
the material is what you want. In addition, the certificate will be
invaluable in the event of a subsequent dispute.
Guideline No. 3: Testing (spend a little now or
a lot more later). As an analytical lab you knew one
of our guidelines would be to test, but it is simply a step that
can’t be skipped. The only way to be sure a material is what you
want is to test it. Whether you test it in-house or by an outside
lab is your call, but testing is an absolute necessity.
Sure,
no one likes to spend money on testing, but we can’t count the
number of times someone didn’t want to spend $155 on a test and
instead is now responsible for a bottle run costing tens of
thousands of dollars because of a deficient raw ingredient or other
problem. Significant companies have vanished because of it. We can
assure you that those who have made this mistake and survived have
done so only once, so take note.
To recoup the cost of
analysis of material you cannot use you could consider instituting a
policy with your suppliers we sometimes refer to as “put up or pay
up.” If you test a supplier’s product and it meets specifications,
then everyone is happy. If, however, the product is substandard then
your supplier reimburses you for the cost of analysis. This puts
your suppliers on notice that they will be held accountable for
selling deficient material.
And when you do test a product,
first make sure the lab you use is competent and service-oriented.
There is no point testing if the lab’s results are inaccurate or if
the lab won’t stand behind you in times of crisis. Ask the lab how
often they test the product in question and what method they use; if
a lab refuses to disclose the method go elsewhere. Be sure the
method and standards used have been properly validated (otherwise
the test won’t be consistent from sample to sample). Be critical of
the service and documentation you receive from the lab; if either is
in a state if disarray, what do you think the lab looks
like?
Also, make sure the sample you send for testing is
representative of the lot in question. There are simple but
routinely ignored procedures to follow to insure this. And please do
not fall for the “pre-production sample bait and switch” routine we
see too often, where we’re given a “primo” sample to test but the
customer gets “junk” delivered to its warehouse. You must be sure
the lab tests what you are buying.
One final note: be sure to
retain a sample of all materials passing through your hands. It is
only with a retained sample that you have the ability to exonerate
yourself should someone downstream blame you for a problem.
So you see, the nutritional supplement business is not a
commodity business where every product with the same name is
identical, but more akin to the chemical business where all products
have specifications that must be met and where this attainment must
be demonstrated. In addition, these products are chemical entities
and obey (for better or for worse) the dynamic rules of chemistry.
If you want to get your supplement right and avoid disaster you must
be fully familiar with the products you handle and take proactive
steps to be sure that’s what you have on hand.
NW
About the author: Robert S. Green
is the president of Integrated Biomolecule Corporation, a
biotechnology company that conducts nutritional supplement
ingredient and finished product testing and provides research,
development, production and technical marketing services. He writes
extensively as part of IBC’s mission to provide practical technical
information to the supplement industry. He can be reached at
520-219-2900; Fax: 520-219-6090; E-mail: mailto:rsgreen@integratedbiomolecule.com/;
Website: http://www.integratedbiomolecule.com/. |